Is there a demand for affiliate marketers today? Yes, there is great demand. One of the challenges faced in the affiliate marketing industry is that sometimes it sounds too good to be true: an ad that is guaranteed to work or for free! Newcomers wonder if it’s possible, and skeptics claimed that the cost-effective prices of affiliate marketing lower the bar for online advertising. But there are good reasons that affiliate marketing has experienced steady growth throughout the ups and downs of online advertising works. And affiliate marketing has grown to be a reliable source of sales for many marketers.
Affiliate marketing has evolved from the early years when some touted as the future of online advertising, and others claimed it was the downfall of the medium. Now a sophisticated channel that generates anywhere from five to 25% of online sales for many of the biggest brands in the world.
Almost all major multi-channel marketers have an affiliate program of some kind. The important thing to remember is that affiliate programs now come in all shapes and sizes. The concept of affiliate programs that are open to an unlimited number and uncontrolled affiliates are a thing of the past. Nearly all marketers agree that affiliates add value to the online marketing effort, but the program should be adjusted to meet the goal of marketers.
Affiliate marketing is no end to the other forms of higher prices of online media advertising. The success of affiliate marketing in delivering sales cost-effectively by way of pay-for-performance models pave the way for other forms of performance-based advertising, such as CPA-based search and portal advertising, to create acceptance among direct marketers. Affiliate marketing has evolved, with affiliates and marketers become more sophisticated and programs more integrated with other forms of online marketing.